Fresh Clippings

sarahkwebsite

Once Upon a Farm is featured on SarahKayHoffman.com

Natural Products Expo West Coverage. Top 16 Toddler Friendly Products

Read Full Article | March 24th, 2017


groceryHQ

Once Upon a Farm is featured on Grocery Headquarters

All Once Upon a Farm foods are USDA Certified Organic, Kosher, and Non-GMO Project Verified, and are free from any processed purees, concentrates or preservatives. Once Upon a Farm’s unique BPA-Free Certified pouch packaging also encourages self-feeding, while offering flexibility and convenience whether at home or traveling.

Read Full Article | March 24th, 2017


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Once Upon a Farm is delighted to be reviewed in Pregnancy Magazine Online.  Our baby food and brand new Applesauce Adventures line are featured.

Read Full Article | March 14th, 2017

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Once Upon a Farm is featured on CB Insights

With increased global focus on health and natural eating, smaller food companies have grown in recent years — a Boston Consulting Group report found that CPG companies with less than $5B in sales gained 2.7 points of market share since 2011 — representing $18.1B in aggregate sales growth.

Read Full Article | March 3rd, 2017


 

sarahkwebsite

Once Upon a Farm is featured on SarahKayHoffman.com Natural Products Expo West Coverage.

Read Full Article | Feb 27th, 2017


Project Nosh

Once Upon a Farm Applesauce Adventures is featured on Project Nosh.

SAN DIEGO, CALIF.– Once Upon a Farm, pioneer of cold-pressed, organic baby foods for all stages of infant development, today announced the launch of a new snacking innovation for applesauce lovers everywhere, Applesauce Adventures. Debuting at Natural Products Expo West in Anaheim Calif. at the Once Upon a Farm booth #H100, Applesauce Adventures will be available in three delicious flavors: Straight From The Apple Tree, Spiced Apple and Sweet As Apple Pie.

Read Full Article | February 23rd, 2017


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Once Upon a Farm is featured on Things That Make People Go Aww Gift Guide
Read Full Article | February 15th, 2017

 


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Once Upon a Farm is featured on Food Startups Podcast, Episode 130
Read Full Article | February 9th, 2017


 

Project Nosh

Once Upon a Farm is featured on Project Nosh

Read Full Article | February 8th, 2017


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Once Upon a Farm is featured in Pregnancy Magazine’s Holiday Gift Guide

Read Full Article | December 3, 2016

 


Edible San Diego

 

We are happy to share the long awaited coverage for Once Upon A Farm in the July/August 2016 issue of Edible San Diego (circulation: 15,000) in an article titled: Once Upon a Farm Takes Baby Food to a New Level. The feature includes great information on Once Upon A Farm as well as the brand’s founding story.

Read Full Article | August 8, 2016

 


 

Momma's Bacon

 

We are happy to share coverage for Once Upon a Farm on the blog Momma’s Bacon (UVM: 21,662) in an article entitled Refrigerators Debut in the Baby Aisle for Once Upon A Farm Baby Food. The Once Upon a Farm review shares great information about the brand, and the blogger mentions how she especially loves the transparency of the ingredients used in Once Upon a Farm’s blends. The blogger mentions how important health is to her family and how her daughter is normally a very picky eater, but that she loved Once Upon a Farm’s Chocolate Ever After blend. The review also touches on Once Upon a Farm’s availability in the baby food aisle in select Targets.

Read Full Article | July 18, 2016

 


 

Well Rounded NY

 

We are happy to share coverage for Once Upon A Farm on Well Rounded NY (UVM: 30,855) in an article entitled 4 Ways to Use Leftover Baby Food. The story includes great information on ways to repurpose leftover baby food. Once Upon A Farm’s “The Fairest of Pears,” “Wild Rumpus Avocado,” and Magic Velvet Mango” are featured. Recipes and directions are included within the article.

Read Full Article | July 14, 2016

 


 

Huffington Post

 

We are happy to share further pickup from the recent WellRoundedNY piece and coverage for Once Upon A Farm on The Huffington Post (UVM: 38,776,575) in a piece also entitled Is HPP The New Baby Food Trend? As you know, the article shares great information on Once Upon A Farm and the brand’s use of high-pressure processing (HPP). While the article does speak on the benefits of spoon feeding your little one, and fails to mention that Once Upon a Farm may be spoon-fed as well, we do feel that that use is implied and evident as well as self-feeding directly from the pouch. The editor praises Once Upon A Farm, especially for adding healthy ingredients that are crucial to stable energy levels, nutrient absorption and brain development.

Read Full Article | July 13, 2016

 


 

Delicious Living

 

In an article entitled “Delicious Living’s 2016 Best Bite Award.” The article awards Once Upon A Farm’s Sun-Shiny Strawberry Patch as “Best Pouch” and praises the USDA Organic pouches for being filled with a nutritious blend of ingredients.

Read Full Article | July 13, 2016

 


 

Well Rounded NY

 

In this article titled “Is HPP The New Baby Food Trend?”. Well Rounded New York discusses everything you need to know about HPP and Baby Food, the different products available and how packaging affects your child’s health and eating habits.

Read Full Article | July 07, 2016

 


 

San Diego North County Kids

 

The spread includes great information on Once Upon A Farm and how Cassandra started the company. The spread also includes a Q&A with Cassandra in which she shares her insight on creating the highest quality baby food available on the market.

Read Full Article | July, 2016

 


 

The Food Channel

 

In a feature entitled NRA 2016: Once Upon a Farm Refrigerated Baby Food Right On Trend. Once Upon a Farm was named one of the most interesting products from the National Restaurant Association Show, mentioning that the editors haven’t seen this type of fresh baby food before. The feature shares great info on how Once Upon a Farm is a solution to the time-consuming task of making your own baby food. The article also shares information about the HPP technology used and the clever packaging of the blends.

Read Full Article | June 27, 2016

 


 

The Skinny NYC

 

The post features her son enjoying his Once Upon a Farm Chocolate Ever After pouch during his birthday party,

Read Full Article | June 22, 2016

 


 

New York Family

 

We are happy to share coverage for Once Upon a Farm on New York Family (UVM: 25,652) in an article entitled Best In Show From The 2016 New York Baby Show. Once Upon a Farm was nominated as a ‘Blogger Favorite’ at the New York Baby Show in the first-ever Blogger Favorites list. The bloggers in attendance chose favorite products from the show and Once Upon a Farm received the most blogger votes in the snack pouches category.

Read Full Article | June 22, 2016

 


 

The Skinny NYC

 

Social media coverage for Once Upon a Farm on The Skinny NYC’s Instagram account (10.9k followers). The post is in anticipation of her son’s birthday party this weekend, where she will be doing a larger post on her blog including Once Upon a Farm surrounding the party.

Read Full Article | June 22, 2016

 


 

Parenting Chaos

 

In this article entitled Homemade Chocolate Moonsand. The blogger mentions that her most recent sensory play idea originated from giving her son Once Upon a Farm’s Chocolate Ever After blend, which happened to be her son’s first taste of chocolate. She noted that his happy reaction to the ingredients in the blend inspired them to include chocolate in their next sensory play.

Read Full Article | June 16, 2016

 


 

Delicious Living

 

Delicious Living’s 2016 Best Bite Awards. The article lists the Delicious Living Best Bite award winners, including Once Upon a Farm’s Sun-Shiny Strawberry Patch as the ‘Best Pouch’ winner.

Read Full Article | June 14, 2016

 


 

Rage Against the Minivan

We are happy to share coverage for Once Upon a Farm on Rage Against the Minivan in her Friday Finds section. The list includes Once Upon a Farm’s Carrot-y Coconut-y Quinoa variety.

Read Full Article | May 20, 2016

 


 

Fit Bottomed Mamas

 

Coverage for Once Upon a Farm on Fit Bottomed Mamas, a blog and news site that shares health and fitness tips for pregnant women and mothers. The feature is entitled Once Upon a Farm… There Was Some Really Good Baby Food, and shares great brand messaging throughout from the blogger’s anecdotal experience with the blends to original imagery.

Read Full Article | May 18, 2016

 


 

The Brooklyn Mom

 

In this post entitled My New York Baby Show Top Picks. Once Upon a Farm is included in the blogger, Vanessa’s, list of her top three favorite vendors at the show. Once Upon a Farm heads the list, and the blurb contains great brand messaging including the healthy ingredients used and how Once Upon a Farm sets the stage for healthy eating habits. She concludes the post by saying she “loves everything about this brand!”

Read Full Article | May 17, 2016

 


 

US Japan Fam

 

The blog post is entitled Highlights From the 2016 New York Baby Show and shares a feature on Once Upon a Farm complete with original imagery of the pouches and the blogger’s son eating a Wild Rumpus Avocado. Great brand messaging is included and a link to Once Upon a Farm’s website is included.

Read Full Article | May 16, 2016

 


 

Veggie Mom

Once Upon a Farm’s The Fairest of Pears blend is featured alongside great brand messaging highlighting the brand’s high-pressure processing.

Read Full Article | May 16, 2016

 


 

FoodNavigator USA

 

The blurb mentions Once Upon a Farm as one of the great baby food brands available in pouches as a part of the “Squeeze and Deliver” slide. A photo of the variety of blends is also included.

Read Full Article | March 23, 2016

 


 

Smart Mommy Healthy Baby

 

In a post entitled Baby, Toddler, and Kids’ Food Products. The roundup lists Once Upon a Farm under food suggestions for babies when they’re ready for solid foods. The blurb includes great brand messaging , such as nutritional information, the HPP technology used, convenient packaging, and the variety of blends and their ingredients listing Magic Velvet Mango and Chocolate Ever After. The blogger mentions how Once Upon a Farm tastes like fresh food the most and how her little one loves each flavor.

Read Full Article | May 10, 2016

 


 

SmartBrief

 

We are happy to share coverage for Once Upon a Farm on SmartBrief in an article entitled Target launches test of refrigerated baby foods. The article announces Once Upon a Farm’s new distribution in Target in the Los Angeles, Minneapolis and Dallas markets, mentioning how Once Upon a Farm is the HPP baby food brand that will be used as a test to gauge consumer interest in refrigerated baby food, similar to what consumers would make at home.

Read Full Article | May 10, 2016

 


 

FoodNavigator USA

 

The article includes a video interview with Ari at The Healthy & Natural Show in Chicago (his first ever – yay!), in which he discusses his belief as to why there will be refrigerators stocked with baby food in every retailer across the U.S. soon. The video includes great brand messaging and imagery, discussing the HPP process used, the differentiators between shelf stable baby food and HPP baby food and distribution goals to reach more consumers.

Read Full Article | May 9, 2016

 


 

FoodNavigator USA

 

The roundup of innovative foods and beverages at the Healthy & Natural Show lists Once Upon a Farm discussing the HPP process and how it keeps the nutrients of the whole ingredients intact. The blurb also mentions how the blends are designed for three of the most nutritional stages of an infant’s life and the convenient packaging.

 

Read Full Article | May 6, 2016


 

New York Baby Show

The NY Baby Show site created an article to showcase Once Upon A Farm as a brand that attendees will find in the upcoming trade show. A brief interview of Devon Steinberg, your events coordinator, is included describing the brand and what guests can expect to see at the NY Baby Show.

Read Full Article | April 14, 2016

 


 

FoodNavigator USA

 

Food Navigator places Cassandra and Ari in a roundup of Food and Beverage entrepreneurs to watch for and gives a background of the company as well as defining what HPP is.

Read Full Article | April 14, 2016

 


 

Avure HPP

 

Avure HPP Processing site mentions Once Upon A Farm as a great option for HPP babyfood, the newest generation of fresh food for your little ones.

Read Full Article | April 14, 2016

 


 

FoodNavigator USA

 

This roundup features the hottest trends found at expo, including brands packaged in pouches. Once Upon A Farm was listed as a great baby food brand among others that were not baby-specific. A product image is also included in their collage with the fellow brands.

Read Full Article | April 04, 2016

 


 

Sarah Kay Hoffman

 

Sarah Kay Hoffman, a healthy lifestyle blog, in a post titled 2016 Natural Products Expo West Favorite Brands and Products. The roundup of products recaps blogger Sarah’s attendance to the recent March trade show. Once Upon A Farm was included on her list of new favorite finds that were not on her radar before. Sarah raves that they are children’s pouches that she would eat. A link to the Once Upon A Farm website is noted and a brand photograph is also included in this post.

Read Full Article | March 29, 2016

 


 

Supermarket Guru

 

Sarah Kay Hoffman, a healthy lifestyle blog, in a post titled 2016 Natural Products Expo West Favorite Brands and Products. The roundup of products recaps blogger Sarah’s attendance to the recent March trade show. Once Upon A Farm was included on her list of new favorite finds that were not on her radar before. Sarah raves that they are children’s pouches that she would eat. A link to the Once Upon A Farm website is noted and a brand photograph is also included in this post.

Read Full Article | March 23,2016

 


 

The Grocer

 

The post discusses trend hunting at Erewhon in West Hollywood, a high-end fashionable food store. The writer, Claire, mentions how Once Upon a Farm is the first HPP/cold pressured baby food she’s seen.

Read Full Article | March 16, 2016

 


 

Wire LA

 

The story lists trends seen at Expo West, including the “closer to nature” approach to food processing. Once Upon a Farm is listed as a product example under the trend natural fats.

Read Full Article | March 09, 2016

 


 

FoodNavigator USA

 

The article discusses the finalists and results of New Hope’s pitch slam event at Expo West. The Once Upon a Farm blurb contains great brand messaging, mentioning the HPP technology, nutritional benefits, and success for the brand thus far. The post also contains great brand informative quotes from both Cassandra and Ari given during Expo.

Read Full Article | March 11, 2016

 


 

Smart Mommy Healthy Baby Logo

 

Smart Mommy, Healthy Baby thanks her readers for participating in the Once Upon A Farm giveaway deeming it a huge success.

Read Full Article | March 21, 2016

 


 

Diane Sanfilippo

 

The post discusses the nationwide business competition InnovateHER: Innovating Women Business Challenge, and how Cassandra and Once Upon a Farm are one of the finalists headed to Washington to pitch the brand to a panel of judges, mentioning how the finalists chosen presented the greatest potential for success. The birth of Once Upon a Farm and the brand’s distribution is also noted, and a photo of Cassandra is included.

Read Full Article | March 16, 2016

 


 

SD Metro

 

The post discusses the nationwide business competition InnovateHER: Innovating Women Business Challenge, and how Cassandra and Once Upon a Farm are one of the finalists headed to Washington to pitch the brand to a panel of judges, mentioning how the finalists chosen presented the greatest potential for success. The birth of Once Upon a Farm and the brand’s distribution is also noted, and a photo of Cassandra is included.

Read Full Article | January 22, 2016

 


 

Fox 5 News

 

The adorable segment features supermom Cassandra discussing her inspiration for Once Upon a Farm, and the brands local sourcing philosophy and values. The segment features locally sourced little ones enjoying their Once Upon a Farm blends, as well as a shot of the full lineup of flavors. The segment concludes with a baby taste test, as well as a notation of Once Upon a Farms distribution. The anchor Shally also gives the Green Kale & Apple flavor to one of the anchors to try, who gives it a big thumbs up and proceeds to suck down the entire pouch on air.

February 29, 2016

 


 

Yoga Journal

 

Yoga Journal online (UVM:3,032,005) featured Once Upon a Farm in a roundup entitled 5 Products the YJ Editors Love.

Once Upon a Farms HPP technology and Chocolate Ever After blend is highlighted. A photo of the Wild Rumpus Avocado, Strawberry Patch, and Mama Bear Blueberry flavors is included as well as pricing and a direct link to Once Upon a Farms site.

Read Full Article | February 04, 2016

 


 

Food Politics

Coverage for Once Upon a Farm on Food Politics (UVM:436,110), where Food Navigators Special Edition: Food for kids!, is posted. The story lists Food Navigators original article
Once Upon a Farm: In 3-5 years, every baby food section in the country will have a refrigerator as originally posted on Food Navigator.

Read Full Article | February 02, 2016

 


 

Big City Moms

The sites editorial covers family and parenting in New York and offers information on pregnancy, babies, toddlers, preschoolers, parents and other related topics; with a recurring Super Mom column where Cassandra is featured. The interview touched on the major messaging points for Once Upon a Farm, as well as Cassandras inspiration for its founding and some more personal fun facts. Several images of Cassandra are provided, including one where OhMyMegaVeggie is featured prominently, and a link to the Once Upon a Farm website is included.

Read Full Article | January 01, 2016

 


 

San Diego Magazine

 

Once Upon a Farm was featured in the February issue ofSan Diego Magazine(circulation: 57,222). The full feature is entitled Baby Boom and positions the company as an innovative leader of the non-GMO, all-organic baby food movement. Once Upon a Farms recipes are applauded as well as its mission to improve childhood nutrition. An adorable shot of Cassandra and Divinaka is used as well as an image of the Just Right Porridge

Read Full Article | January 22, 2016

 


 

Macaroni Kid

 

The article includes Once Upon a Farm, and blogger Jenny mentions wishing the brand was available when her kids were younger, and how impressed she was with the product. The blurb contains great brand messaging , detailing Once Upon a Farms lack of preservatives, concentrates and anything else you wouldn’t want to expose your baby to.

Read Full Article | January 22, 206

 


 

FoodNavigator USA

 

What is Natural delves into various Food Vision CEOs definition of natural and perspective on the FDAs decision to open up what natural means, sharing Ari’s perspective.

Read Full Article | November 11, 2015

 


 

Cassandra Curtis

 

Once Upon a Farm has coverage in the Winter 2016 issue of Naturally, Danny Seo (circulation:350,000).The issue is on stands this week at Whole Foods and will be through the quarter.The article, entitled The Greenest Show on Earth, features newcomers who made a strong impression at Expo East. Once Upon A Farm has a full page spread in the story, including a full page image of the ever-so-glowing Cassandra holding Mama Bear Blueberry. The story praises the brands use of a cold, high-pressure process, resulting in a product packed with nutrients and forgoing preservatives.

Read Full Article | December 12, 2015

 


 

SPINS Trendwatch 2016 Predictions

SPINS released its predictions for 2016 and Once Upon a Farm was highlighted as a breakout in HPP beyond beverages!

Read Full Article | December 21, 2015

 


 

FoodNavigator USA

 

This feature story shares great brand messaging throughout, via pointed quotes from Ari; and touching on brand differentiators such as pioneering a new category of baby food, HPP processing, and even healthy fats. Images of both the packaging and founders are sprinkled throughout, as well as a link to the Once Upon a Farm website and information on pricing.

Read Full Article | November 12, 2015

 


 

Modern Luxury San Diego

This feature comes as a part of a greater story highlighting some of San Diegos most notable movers and shakers, entitled The Next List. Cassandra Curtis, co-founder of Once Upon a Farm,is featured in a full page interview and image spread, in which she is directly quoted in describing Once Upon a Farm, from key differentiation of the brand and its recipesto the inspiration for its founding.

Read Full Article | December 3, 2015

 


 

The Simple Moms

 

Jaime Pott, Co-Owner of The Simple Moms, describes Once Upon a Farm as a deliverable, wholesome, delicious option for little ones. Jaime mentions that her five-year-old tried the product several times and loved it!

Read Full Article | November 30, 2015

 


 

Project Nosh

 

CPG sales may be up overall, but “Top 100 brands” sales are down, which is a boon for small business entrepreneurs.e.

Read Full Article | October 15, 2015

 


 

Red Tricycle

 

The brand is included as a part of a story on 6 New and Cool Things Were Digging Right Now and features an image of the products accompanied by great brand messaging and a direct link to the Once Upon a Farm website.

Read Full Article | December 8, 2015