What Makes Us Different?



It’s What’s Inside that Matters™

Just because baby food says “organic” or “Non-gmo” doesn’t mean it’s neccesarily fresh and nutrition optimized. Shelf stable baby food can sit on the year for over 2 years, which can be older than the baby eating it. It’s what’s inside that really matters and that is why you will only find the freshest, and most nutrient dense food inside our pouches. You won’t ever find any preservatives, concentrates or processed purees. Just fresh, whole ingredients picked in season, Cold Pressure Protected, refrigerated and delivered fresh from farm to highchair™.



The Once Upon a Farm Difference

icons-flavorsFood Integrity

We use High Pressure Processing (HPP) to keep our food as close to the farm as it gets. HPP is a revolutionary technology in food, the kind that those unrefrigerated brands don’t use. It allows us to keep the flavors, aromas, colors, textures and nutrients of the food intact, leading to optimal taste and palate development in infants. This matters, because the food babies eat now is the food they will prefer when they are older and at Once Upon a Farm, we know that a lifetime of healthy eating starts with the very first bite™.

onceuponafarm_strawberry    Innovative Recipes

We offer unique and well rounded recipes that cannot be found anywhere else such as our Wild Rumpus Avocado, that includes only organic pineapple, organic avocado, organic banana, and organic mint. Each recipe has been formulated, tested, and approved by moms, expert infant nutritionist Jill Castle, and board certified pediatrician, Dr. Laura Jana (also author of Food Fights) as well as countless little ones!


icons-healthy-fatsNutrition Optimized with Healthy Fats

We synergistically combine ingredients to create optimal absorption and bioavailability of nutrients. Most baby foods are devoid of fats, especially high quality ones. At Once Upon a Farm, each recipe contains a healthy fat for stable energy levels, nutrient absorption and optimal brain development.


hpp   Clean & Green

Every product is Certified Organic and Kosher, Non-GMO Project Verified, and Cold-Pressured. We never use any concentrates, pre-processed purees, juices or preservatives. We just use organic whole foods in their natural state that are mostly sourced from local farms.


Screen Shot 2017-01-28 at 10.01.56 AM   Maximum Food Safety & Quality Control

Our Food Safety Protocol is developed and endorsed by the #1 HPP Safety Specialist in the USA, Dr. Randy Worobo. Our pouches are lab tested at the highest standards and are completely free from BPA, Phtalates, and PVC.


icons-onthego1   Convenient & Transparent

We do all the homemade work for you so can enjoy fresh food and also have more time to spend with your little ones. Our food comes in a convenient pouch for ease of feeding and on-the-go travel. It allows you to spend precious time with your little one and spoon feed in the earlier years without double dipping and contaminating with potential bacteria or it allows older kiddos or adults to drink it like a smoothie; Unlike all pouched baby foods on the market, we have a clear window so you can see and feel good about whats inside and we are proudly the first baby food to offer this!


691819dba7b23363d62b4b625c2a9ec6    Committed to Local Farms and Decreasing our Carbon Footprint

We source most of our ingredients from local farms within the USA. 80% of our ingredients come from local farms within California, 10% from the Western Region of the United States and 10% from abroad with farms that continue to meet our rigorous standards. Our pouches are 100% recyclable (45% curbside with cap and spout and 55% specialty with the rest of the pouch). Pouches take less resources to make and less energy to transport than rigid plastic containers and glass jars. All of our boxes and shipping materials are recyclable and environmentally friendly.